Tampa Bay's Digital Marketing Agency
A Division of The Tampa Bay Times

Medical, manufacturing, law, small business and more.

Castnet Media Agency has a wide range of digital marketing services, including search engine optimization (SEO), social media management, web design, content marketing, email marketing, pay-per-click (PPC) advertising, video marketing, and more.

Each strategy is specific to your goals and target audience. 

SEO improves your website’s visibility on search engines, driving organic traffic and increasing the chances of reaching potential customers. It helps your business rank higher in search results and boosts online credibility.

Absolutely! We specialize in local SEO strategies that improve your business’s visibility in specific geographic locations, attracting local customers and driving foot traffic to your physical location.

Castnet Media Agency crafts personalized social media strategies to suit your business’s unique needs. Our team engages your target audience, fosters meaningful connections, and drives brand awareness to generate tangible results.

Yes, we specialize in responsive web design, ensuring your website looks and functions flawlessly across all devices, including mobile phones and tablets.

Content marketing is a strategic approach that can significantly contribute to the growth of your business. It serves as a multifaceted tool that enhances online visibility, establishes your authority in the industry, and engages your target audience. By consistently creating valuable and relevant content, you not only improve your search engine ranking but also demonstrate your expertise. This builds trust and credibility, making potential customers more likely to choose your products or services.

One of the core benefits of content marketing is its ability to nurture leads and support the sales funnel. It educates potential customers about your offerings, reducing the sales cycle and facilitating informed decisions. Content is also highly shareable, especially when it resonates with your audience. When shared, it can reach new and untapped markets, expanding your brand’s reach. With measurable results and a long-term impact, content marketing becomes a valuable asset that continues to drive traffic, conversions, and brand growth over time.

PPC (pay-per-click) advertising allows you to display ads on search engines and other platforms. You pay only when someone clicks on your ad, making it a cost-effective way to attract targeted traffic and boost conversions.

Video marketing increases user engagement and communicates your brand message in an intriguing and memorable way, boosting brand awareness and conversions.

Yes, we provide email marketing services that include crafting compelling email campaigns, managing subscriber lists, and analyzing campaign performance to drive customer engagement and loyalty.

Our team conducts data-driven analysis, optimizes user experience, and implements persuasive call-to-action strategies to boost your website’s conversion rate and increase your ROI.

We provide comprehensive reports on the performance of your digital marketing campaigns, including key metrics, insights, and recommendations for ongoing optimization.

A Digital Reach Audit for your business is a comprehensive evaluation of your business’s online presence across various digital platforms, including Google search, website design, and social media strategy. It involves analyzing and measuring how effectively your business is reaching its target audience and engaging potential customers in the digital space. This audit helps identify strengths, weaknesses, and areas for improvement in your digital marketing efforts, allowing you to make data-driven decisions to enhance your online reach and drive business growth.

**Google Search:**

In the Google Search aspect of the audit, we assess your website’s visibility on search engine result pages (SERPs) for relevant keywords and phrases. We analyze your website’s search engine optimization (SEO) elements, such as meta tags, content quality, and backlink profile, to ensure your website ranks higher in search results and attracts organic traffic. By identifying opportunities to improve keyword targeting, optimizing content, and enhancing website structure, we aim to boost your search engine presence and increase the likelihood of potential customers finding your business online.

**Website Design:**

Website design is a critical factor in the Digital Reach Audit, as it directly impacts user experience and engagement. We evaluate your website’s layout, navigation, and responsiveness across various devices to ensure a seamless and enjoyable browsing experience for your visitors. Additionally, we assess the clarity of your messaging, the effectiveness of call-to-action elements, and the overall aesthetic appeal of your website. By optimizing your website design, we strive to create a positive first impression, encourage user interaction, and drive conversions, ultimately expanding your digital reach.

**Social Media Strategy:**

In the social media aspect of the audit, we examine your presence and performance across various social media platforms. We assess the consistency of your branding, the relevancy of your content to your target audience, and the engagement levels of your posts. Moreover, we analyze your social media analytics to understand the effectiveness of your current strategies and identify opportunities to enhance your social media reach. By refining your social media strategy, we aim to increase audience engagement, build brand loyalty, and amplify your reach to potential customers through sharing and interaction.

At Castnet Media, our Digital Reach Audit provides valuable insights to help you optimize your digital marketing efforts and dominate the online landscape in Tampa Bay and beyond. By understanding your current digital reach and implementing strategic improvements, we help you expand your brand’s visibility, connect with your target audience, and achieve your business objectives in the fast-paced world of digital marketing.